Under the EU Directive for cross border healthcare, patients across Europe are entitled to treatment in other member countries. This provision can be especially useful to help patients get faster access to care in, for example, countries with long waiting lists.
Take-up of the Directive, is however limited. In Ireland, stats from the HSE showed that just 215 patients took advantage of the scheme in 2015, despite waiting lists for treatment in Ireland. The problem is a lack of awareness.
Ireland is an emerging market for medical travel facilitator Medigo.com. It wanted to raise awareness of the EU Directive and the possibility of medical travel, and attract more Irish patients.
An exclusive was arranged with the Irish Sun and featured on page two of the printed paper on March 20th, and then on the online site. The Irish Sun is one of Ireland’s most widely read newspapers with a circulation of almost 60,000. The coverage drove direct sales enquiries from Irish patients to Medigo’s care team.
The story also featured on Irish Health and in Women’s Way magazine.